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I read a Slack thread the other day about sales books.
The best sales books aren’t necessarily about sales 🤫
Only 1 of my top 10 books has “sales” in the title.
Half of them probably don’t have the word “sales” anywhere in the book.
But if I was starting all over as a salesperson…
This is where I’d start.
Build the fundamentals first before worrying about which cold call opener is better or how to negotiate a big contract.
Here is my top 10 list…
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