Will Ballance is the co-founder and CEO of Lavender, a software that helps salespeople write better emails. Prior to that, he he held numerous sales and sales leadership roles.

In this episode, we discuss:

  • Will’s background as a sales rep
  • Why he quit his job to become and entrepreneur
  • What it’s really like running a software start-up
  • Working from Mexico for the past two years
  • And much more…

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