In this episode, I break down the book, “Shoe Dog”, by Phil Knight – the story of how Nike was built.  This is an incredible look at one of the world’s largest companies and how it came to be what it is today.  Knight brings us from the days in college where he had a “crazy idea” of a shoe company, to the crazy highs and lows over decades that it took to become what they are.  This is a must-read for anyone interested in entrepreneurship.
“The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen.”

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