“Selling isn’t a verb. Selling is what happens when you solve other people’s problems. “
Thomas Freese is a best-selling sales methodology author and Founder of the Question-Based Selling methodology. Over the years, Thomas has trained sales teams at companies such as SAP, Wells Fargo, Microsoft, and EMC, among others. Prior to Question-Based Selling, Thomas was an individual sales rep and achieved 200% to his quota for seven consecutive years. In this episode, we discuss key fundamentals for sales execution, how losing can create opportunity and how to pique your customers’ interest with curiosity.

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